DON’T
AVOID RISK – LEARN TO MANAGE IT
When
investing in property, most people go into it in trepidation, wanting to avoid
making the wrong decisions. Avoiding risks will tempt you into buying whatever
is being sold to you. As with most investments, the higher the risk, the higher
the return. With property your risk is easier to manage, as you have more
control over this asset class. You decide where to buy, how to qualify your
tenants, what will add value to your investment and what realistic return you are
aiming for.
It is
important for you to gain knowledge about your market, area and solid
investment strategies. There are many books on the subject as well as internet
resources you can use to develop this skill, but nothing beats knowledge gained
through experience. Of course, using a PROPERTY NETWORK agent provides you with all that
experience and knowledge without having to go through it all yourself.
The
durability and intrinsic value of property is timeless and therefore the best
part of investing in property is that in the long term property will forgive
you almost any mistake you have made.
CHASE
INCOME – CAPITAL GROWTH LOOKS AFTER ITSELFTop It is
always amazing how many investors are concerned with the capital growth
prospects of an area, often ignoring great income potential. Yet lower end
properties produce the best returns. Always make sure you aim to be cash flow
positive from the outset or as soon as possible thereafter. The area in which
you decide to invest forms part of your risk management strategy.
Some
properties can be immediate “cash cows”, such as CBD areas where student and
transient accommodation is at a premium and investors can manage their risk by
being actively involved in the development of these areas and the management of
these sectional title units.
Focus on
profitability and cash flow – any property will automatically give you capital
gain over time.
STICK TO
YOUR TERRITORY
Top Diversification
to spread your risk requires too much capital. Not only are you subjected to
what the market is doing in those particular areas, as you don’t have a
substantial stake, but it also becomes an expensive exercise trying to manage a
diverse investment portfolio.
When
planning your investment strategy, select an area that shows potential for
reconstruction and development. Get to know the area well, as intimate
knowledge of your territory mitigates risk. Be prepared to tramp the streets.
Know your territory better than anybody else. It is pointless buying property
in an area you don’t visit, where you don’t know the inhabitants or anything
about the council’s plans. If you live too far away to be involved in its
development, avoid risking investing in the area unless you have a hands on
representative or estate agent that will be able to undertake this on your
behalf.
BUY “WISE”
WHILE OTHER ARE PANICKINGTop The
statement “buy when everyone is selling”, still remains a truism and one well
worth remembering. Add wisdom to that
however and seek areas that are well known or “notorious”. Sooner or later
everybody will come to their senses and the tide will change.
Take the
effort to get involved in upgrading such areas by holding government
responsible to its commitment to repair infrastructure, supply sanitation and
abolish crime. Not only will you contribute to society as a whole, but your
investment will increase considerably in value.
LEARN TO
SAY NOTop Stick to
your investment strategy, area of choice or maximum capital outlay. Don’t get
caught in the hype of “fabulous investment opportunity”. If it doesn’t conform
to your investment strategy, it is not an opportunity for you. Decline the
offer and move on with your strategy.
That being
said, after you have said no, although it does not match your current strategy,
it would be well worth your while to take your time and consider what was on
offer. Do a full investigation. Maybe your strategy needs adapting. Be ready
to learn and fully prepared the next time a similar offer comes along.
LEARN TO
MANAGE YOUR CLIENTSTop You may
decide to buy in an area that is not quite up to scratch yet, but there is no
reason for you to become a slumlord. Treat your tenants with respect and
dignity and they will reward you accordingly.
Ian Fife,
the property editor of the Financial Mail has significant investments and his
favourite investment areas are Hillbrow and Berea.
He ensures
that all his properties are clean, have electricity, running water and good
kitchen and bathroom facilities. “The poor pay better than the rich if you
treat them well,” he says. In the process he has become a landlord of choice
and never has a problem with his tenants, as they also know that his properties
are in high demand. By spending R30 000 to upgrade a flat, he is assured of
immediate capital growth, tenancy preference and the reputation of being a man
of integrity.
HAVE
PATIENCETop Investing
in property is not a get-rich-quick scheme. It is a process that takes time,
patience and dedication. An astute property investor will often attribute their
personal success to being in the game for the long haul. Ian believes that you
do not sell your investments during tough times, but rather release equity to
manage these downturn cycles, as they will inevitably change again.
Some
people may have heard all this before, while for others this is a new take on
property investment. The secret doesn’t lie in having all the knowledge, but in
applying such knowledge. Which territory are you taking ownership of?
BUY EARLY
AND WAITTop This pearl
of wisdom was gleaned from a successful property investor some many years ago and is what drives our
property investment strategy – “Buy while nobody else wants the property”. If
capital gain – very high capital gain is your target then this must be your
maxim.
Look to
where development is heading. Find areas that will develop in the medium to
long term – normally on the fringes of the urban area. What you purchase today
as a small holding at around R50,000 per hectare will become prime residential
land in the future. Subdivide each hectare into 12 or so plots and you can do
the sums as to your returns.
This is
where the big money lays – if you have the foresight and patience.