Not all
agents work the same way. Not all have the same approach to real estate.
Extremely important is to check the agent’s credibility and integrity.
You should
ask the following questions ; 1) Are they full time professionals or will
they market my home part time 2) Can they provide references that are
fairly recent 3) Are they concerned about your needs as a
seller or only in making commission 4) Are they local and therefore familiar
with local market conditions and pricing 5) Are they attached to a reputable agency
that is registered with the Estate Agents Board 6) Do they have some record of
accomplishment in the field 7) Does their office or company have a
record of accomplishment – good teams are important 8) Do they have their own dedicated website
for marketing 9) Do they use other electronic media forums
such as Facebook, Flickr etc for marketing 10) Do they freely share their professional
expertise by means of a newsletter, Blog page etc 11) Have they established a good network – are
they well connected in the real estate industry 12) Are they prepared to listen to you and give
proper and professional advice 13) Are they themselves
registered with the EAAB and with the local Institute of Estate Agents. 14) And of course, what qualifications do they have –
particularly in Real Estate
Appointing
the right agent is crucial to the process of selling your home. Or even not
selling. In the current economic climate, we have had many people approaching us
to sell their homes due to financial problems. While for some, it was the right
decision, others we rather referred to Debt Counselling services. Although this
meant not getting a mandate and therefore commissions it was the right advise
for the intended seller.
It is this
provision of proper advice and professional service that can make all the
difference to a major decision in your life.
Also
consider the following ;
Moving
out of town or even overseas? Then using an agent from Property Network ensures you have
access to an international network that can take care of your needs from both
ends with global accountability.
If
selling, ask the real estate agent how he or she would establish a listing
price. Request a Comparative Market Analysis, also called a CMA, which shows
the market value of similar homes in the area that are for sale or have
recently sold. Many do not have access to this information or just thumbsuck
Ask the
agent how he or she would market your property. Understand that some agents may
prefer to first tour your home and then put together a customized marketing
plan to present at a later meeting. But if he or she can't suggest a strategy
when asked, you might consider interviewing other candidates.
Ask the
agent how often you should expect to hear from him or her. Know how and when
you will communicate to avoid unrealistic expectations.
Pay
attention to the agent's listening skills. Does he or she cut you off before
you've finished a sentence? There's nothing worse than looking at houses you
have no interest in because the real estate agent has not listened carefully to
your needs, or having your home on the market too long because it's priced
incorrectly and the wrong buyers are being targeted.
Ask the
agent what his or her fee structure is. Does he or she require a percentage of
the sales price or work for a flat fee? Will the agent be paid another way?
If you are
unsatisfied with a prospect's plans or personality, thank him or her for taking
the time to meet with you and repeat the process with another real estate
agent. It can be time-consuming, but it's worthwhile.
Finally,
remember your real estate agent is an authority you hire to help you make the
right decisions, but you have the final word. Your residence is likely to be
the biggest single investment you'll ever make. Buy and sell wisely.